Social Media Ad Copywriting

Project: This clients wanted a multichannel paid social and Google ad campaign.

Strategy: I emphasized project benefits as well as the promo code for each product line. There were several versions for testing, and the campaign earned the 2nd strongest average CTR in marketing history for the company.

Project: This client needed blanket copy that did not specify individual deals since they change weekly.

Strategy: I focused on the overall benefit to consumer so that my client could reuse this copy again and again. Image copy is not mine.

Project: This client wanted to promote their new weekly deals page to inspire more online sales.

Strategy: I wanted to highlight the urgency to use these codes before they expire. I also highlighted the benefit of saving on product they were already looking for.

Project: This client wanted a Facebook ad and corresponding landing page to increase sales.

Strategy: The target audience was very specific, so I crafted copy to hit on paint points and deep benefits. Within the ad, the headlines are meant to meet the audience right where they are at (scrolling through their feed).

Project: I was tasked with creating a Facebook ad into a landing page and email funnel.

Strategy: I focused on the benefits and transformation that someone would get by reading this newsletter. Thinking about Facebook ad layout, I added links in the body copy, concentrating above the fold so readers could click the CTA without having to click “See more.”

Project: This is a spec ad. The post aimed to increase donations via Instagram.

Strategy: I crafted copy for the caption and image. The messaging targets an audience with deep desires to do good for others. I used appealing language and hashtags to increase distribution of the ad. Emojis draw the eye through the copy and make it easier to read.

Project: This is a spec ad. The purpose of this ad was to increase awareness of their subscription service.

Strategy: Several benefits are mentioned (superfood, to your door, fresh, discount). Readers are encouraged to learn about the service on a landing page.

Project: This is a spec ad. The purpose was to promote an Armed Forces Day sale. The target audience was US military service members.

Strategy: The copy is powerful and straightforward to appeal to this audience. The headline is simple so that military members instantly understand the benefit.

Project: This spec ad needed to increase awareness of Barbie’s new initiative with Nat Geo. Awareness would also help spark more sales.

Strategy: The copy is in Barbie’s brand voice and targets parents of girls ages 3-7. It leans into a parent’s desire to support their girls, promote great education and encourage them to dream big.