Email Marketing Copywriting

Project: This client wanted to increase sales of a dental putty product.

Strategy: I used an intriguing subject line to entice higher open rates. Within the email, I focused on the benefit of a single-dose putty and the clinical advantage of its makeup.

Project: I was tasked with creating an email funnel that generates after a potential client clicks on a social media ad.

Strategy: I used various techniques to help the subject line stand out in the inbox. I strived for short emails, short sentences, bold headlines or bullets to make the copy easier to skim.

Project: I was tasked with an interest email. When someone goes to the site but does not complete the conversion, this email reminds them to return.

Strategy: Desired brand voice was similar to Slack. I kept the copy very short and used multiple CTAs to entice a click. 

Project: This entertainment company wanted to send out a special promo to nationwide contacts.

Strategy: This email had a 21% open rate and 5% CTR. Website traffic also increased with this email. I leveraged this company’s position in the industry and special deal to urge conversions.

Project: I was tasked with creating a whitepaper targeted to doctors and healthcare clinic owners.

Strategy: I helped with topic creation and benefit-driven copywriting to logically highlight that this software has everything clients need to be successful.

Project: This company wanted to reach out to previous clients to notify them of an important change.

Strategy: The copy emphasized urgency and importance of updating their security system. The tone was straightforward and honest. The copy laid out the pain points and benefits of upgrading.