B2B Copywriting

Project: I was tasked with writing monthly SEO articles and blog posts, most of which were optimized for an educational or transactional intent. I worked closely with marketing management and the SEO team.

Strategy: I reviewed various competitor sites to determine gaps in existing content and aimed to outperform them. Keywords and internal links are strategically placed throughout the content.

Project: The Uniphore team struggled to rank, convert and resonate with their audience. The team asked me to create a series of product pages, insight pages, glossary pages and brand positioning pages that defined their brand and increased their chances of ranking for SEO.

Strategy: For the product pages, I conducted SEO research based on a transactional intent and infused keywords into the content. The copywriting and chosen resources were selected based on the target audience’s prior knowledge. The copywriting also simplified any technical jargon.

Project: I was tasked with creating an email funnel that generates after a potential client clicks on a social media ad.

Strategy: I used various techniques to help the subject line stand out in the inbox. I strived for short emails, short sentences, bold headlines or bullets to make the copy easier to skim.

Project: I was tasked with an interest email. When someone goes to the site but does not complete the conversion, this email reminds them to return.

Strategy: Desired brand voice was similar to Slack. I kept the copy very short and used multiple CTAs to entice a click.

Project: I was tasked with creating a whitepaper targeted to doctors and healthcare clinic owners.

Strategy: I helped with topic creation and benefit-driven copywriting to logically highlight that this software has everything clients need to be successful.

Project: This client wanted landing pages for product categories. Previous pages were hard to skim and non-specific.

Strategy: It was important to establish their position in the industry to build authority. I used dental jargon and highlighted benefits within product features.

Project: This was a spec ad for a corporate food delivery program. The target audience was managers who stress about large employee food orders.

Strategy: It emphasizes the benefits of using the service: time saving software, easy ordering, guaranteed deliveries and delicious, healthy options. The benefits are listed in the subheads for easy skimming.

Project: This entertainment company wanted to send out a special promo to nationwide contacts.

Strategy: This email had a 21% open rate and 5% CTR. Website traffic also increased with this email. I leveraged this company’s position in the industry and special deal to urge conversions.