Magazine and Newspaper Copywriting
Make it marvelous when it goes to print.
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Sephora: Magazine Ad
Project: This spec ad is designed to increase awareness of Fenty Beauty products and boost sales.
Strategy: I helped readers visualize an exciting night out full of taking chances and choosing how they want to “own” the evening. I incorporated a secondary CTA to prompt customers to buy additional Fenty products.
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COVERGIRL: Magazine Ad
Project: This spec ad was designed to help COVERGIRL increase sales of their new product: TrueYou Match Lipstick.
Strategy: I created copy to show COVERGIRL’s genuine love for their customers. The soft CTA is to purchase the lipstick, but the concept aims to help with branding and image.