Product Description Copywriting

Project: I was tasked with creating thousands of product descriptions for their transition to an ecommerce store.

Strategy: Many descriptions romanticize what it would be like to have this product. These descriptions are imaginative and pose the product as a “solution” to create the stylish home they desire.

Project: This is a spec ad. The hunting backpack is designed with experienced hunters in mind. It has a pocket for virtually everything a hunter needs at the ready.

Strategy: The copy is crafted to appeal to this interest group and uses jargon specific to this audience. I romanticize the product in the beginning paragraph and relay details in the bullet points.

Project: This is a spec ad. This hunting bib is specifically designed for women’s measurements and keeps them warm in frigid temperatures.

Strategy: I wanted to show that this product could prevent women from “missing out” on hunting trips. It addresses a woman’s resistance to hunting in the winter.