Banner Ads and Microcopywriting
Make an instant impact in a small amount of space.
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ABC Toys: 3-Frame Banner Ad
Project: This is a spec ad. ABC Toys is an educational kids toy company. The goal of this project was to increase clicks.
Strategy: My copy played into a parent’s desire to provide the best resources for their child. I highlight the benefit of building intelligence and a bright future.
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The New Yorker: 3-Frame Banner Ad
Project: The goal of this spec ad was to increase digital subscriptions. The target audience was young adults who want to stay “in the know,” but also want it accessible and relatable.
Strategy: I crafted copy to resonate with this audience, all within the small constraints of a banner ad.