Sales Letter Copywriting
Don’t be unsolicited junk mail. Be the solution your customers are looking for.
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Boston Organics: B2B Sales Letter
Project: This was a spec ad for a corporate food delivery program. The target audience was managers who stress about large employee food orders.
Strategy: It emphasizes the benefits of using the service: time saving software, easy ordering, guaranteed deliveries and delicious, healthy options. The benefits are listed in the subheads for easy skimming.