Direct Mail Copywriting
Make your direct mail ads worth every penny.
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Williams Sonoma: Postcard Copy
Project: This is a spec ad. The goal of this project was to increase the number of young adults who use their cookware.
Strategy: The messaging builds intrigue (a “secret”) and compels a conversion. I gave the reader payoff by stating the secret and showing customers how this cookware could make them cook like a pro chef.