Booklet, Lead Magnet and Guide Copywriting

Project: This spec ad is a guide to cat ownership. It’s a lead magnet to get more email subscribers. The target audience is new cat owners who search online for resources and how-to’s.

Strategy: The copy is within Sheba’s distinct brand voice and provides numerous tips. A coupon is strategically included so owners are reminded to buy Sheba when looking over the summary checklist.

Project: I was tasked with creating a whitepaper targeted to doctors and healthcare clinic owners.

Strategy: I helped with topic creation and benefit-driven copywriting to logically highlight that this software has everything clients need to be successful.

Project: I was tasked with creating an eBook that could be purchased by the target audience. My client wanted the tone to be in her unique voice.

Strategy: Along with debunking taboo topics, I added various ways to make the writing sound exactly like the client’s voice. The content is easily digestible to keep the reading light and easy.