Signage and Promo Copywriting

Project: This client wanted a print flyer that would stand out in the waiting room of a doctor’s office. The main CTA encouraged patients to request this program during their current appointment.

Strategy: I used an equation-style headline for simplicity and to get noticed among other flyers. It highlights features in a concise manner and leverages the program’s $0 price tag.

Project: This is a spec ad for an Instagram influencer who wanted higher attendance at her in-person events. She needed marketing that appealed to dancers at the local studios.

Strategy: I created copy that spoke to her audience (dancers who want to learn Vogue dancing; may or may not be LGBTQ+). Brand voice is maintained in the copy, particularly in the primary and secondary CTAs.