SEO Content Marketing Writing

Project: I was tasked with writing monthly SEO articles and blog posts, most of which were optimized for an educational or transactional intent. I worked closely with marketing management and the SEO team.

Strategy: I reviewed various competitor sites to determine gaps in existing content and aimed to outperform them. Keywords and internal links are strategically placed throughout the content.

Project: The Uniphore team struggled to rank, convert and resonate with their audience. The team asked me to create a series of product pages, insight pages, glossary pages and brand positioning pages that defined their brand and increased their chances of ranking for SEO.

Strategy: For the product pages, I conducted SEO research based on a transactional intent and infused keywords into the content. The copywriting and chosen resources were selected based on the target audience’s prior knowledge. The copywriting also simplified any technical jargon.

Project: This online retailer sells specially formulated food and supplements for post-op bariatric patients. They wanted helpful, evidence-based content to build customer trust.

Strategy: As a RD copywriter, I created an article rich with educational content. I used easy-to-read formatting and included a “take-away” meal plan so the reader could take positive action that day.

Project: My client wanted to create content that could address the needs of patients trying to lose weight.

Strategy: I aimed to create valuable content that excited weight loss patients so they would refer their clinic (and generate a lead). I wrote various blog posts. Some targeted weight loss patients, others focused on ways to get more out of the service.

Project: This article targeted small and medium-sized business owners. Zapier wanted clear information that their readers could apply to their businesses.

Strategy: I established my authority in the field and split the content up into small sections for easy skimming and comprehension.

Project: Immufood is a home food intolerance testing kit retailer. They wanted to generate site traffic, build value and boost customer trust.

Strategy: I created content (blogs, quizzes) to resonate with site visitors and educate them about food allergies and intolerances. Each blog addresses hesitations and gives the reader evidence to make informed decisions.

Project: This SEM company wanted nutrition and health articles to educate and build brand trust so readers would feel compelled to make purchases.

Strategy: I created many different articles for this brand. All are digestible topics with easy-to-skim formatting. Affiliate links are placed to soft-sell and seamlessly complement the content.