Circuit Sales System Review
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From the free training to her (seemingly) wildly successful students: All about Nicki Krawczyk’s Circuit Sales System online course.
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As an experienced copywriter, the CSS system is one of the most powerful, effective AND authentic sales funnels I’ve worked with.
As a course creator myself, this system can deliver 100% automated sales once it’s set up correctly. (But no guarantees, of course!)
Check out their free video training here!
The CSS produces some pretty impressive video testimonials!
When you look around at other online course sellers, they’re live launching and/or they’re running evergreen funnels. It must be working for them, right?
But what you don’t see is their pre-launch meltdowns, pitiful conversions, near-constant posting and thousands of dollars on ad spend. Sure, live launching and evergreen can make you money, but at what cost?
In this post, I’m going to give you a really in-depth Circuit Sales System review. I’ve been through the course, I’ve created my own circuit, and now I’m helping other CSS business owners maximize their circuits. So, I know this system pretty well!
If you’ve heard of Nicki Krawczyk and/or the Circuit Sales System, but you haven’t signed up for the free informational video – “How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day” – Sign up and watch.
The video is packed with information specific to her proprietary system. Plus, I guarantee you’ll learn something of value when you watch.
Things to Know About Nicki Krawczyk
You might have heard Nicki speak on a podcast, seen her social media videos or clicked into ads from the Circuit Sales System brand.
And, if you found that content particularly enticing, Nicki is not just some sweet-talking business woman. She’s a copywriter, and great copywriters know how to sell things exceptionally well. And, you definitely should be comforted by that!
She’s not just some business owner who had “random success” selling her own courses. Whether it’s for the Circuit Sales System, her clients or her other course, she knows how to make money off of a message. She’s also developed and tested her sales system over the course of 6 years, increasing her revenue by 40X within 2 years.
In the next section of this Circuit Sales System review, we’ll talk about how the expertise of Nicki and her team is invaluable to other business owners, especially if their copywriting, messaging and conversions are lacking.
What Is Included in the Circuit Sales System?
Let me give you a mini overview of the Circuit Sales System Course. Keep in mind that I purchased the course mid-2023, so there may be some differences compared to their current offerings.
Once you enroll, you get lifetime access to all the main course content, which includes 17 modules breaking down how to create your sales circuit, step by step. Some modules also cover how to do effective target market research, performance testing and additional resources to make your circuit the best it can be (to help you generate sales, of course).
Everything is packed into short, concise videos, so you’re really not wasting any time. Keep reading this Circuit Sales System review for a complete module-by-module breakdown! Or, watch CSS video testimonials to learn about their “street cred.”
Core Modules of the Circuit Sales System
For even more in depth information about this online course and for the current Circuit Sales System pricing, sign up to watch their free informational video.
In this section, I’ll hit on key points covered in the core modules. Since the Circuit Sales System is protected by copyright, I won’t be laying out all the details and/or module titles verbatim.
Module 1: Circuit Sales System Overview
+ High-level view of everything included in the sales system.
+ Help with “wrapping your head” around this proprietary, meticulous system.
+ Advice about effective marketing writing, pricing and technical requirements of the system (Nothing too techy or too extreme! You probably have almost all of the software already).
Module 2: Automating Your Sales Periods
+ Deep-dive into the power of automated selling.
+ Why and how it will work better than live launching.
+ Details about optimal automation, deadlines and timing based on your type of offer.
Module 3-5: Your “Lightbulb” Video
+ Step-by-step breakdown to create your non-salesy, high-value selling machine (AKA the Lightbulb Video)!
+ How to supercharge the sales elements of your video (without feeling “icky” about selling it).
+ Instructions about what to write, how to craft the visual aspects and hitting all the technical requirements.
Module 6: Expert Email Writing Principles
+ Copywriter insights about high-converting email messaging.
+ Successful subject line practices, strategies and examples.
+ Deep-dive about how to craft the body of your emails to nurture trust (and future conversions).
Module 7-9: Circuit Sales System Emails
+ How to encourage customer sales in a very authentic and non-pushy way.
+ What key messages need to be in your nurture emails versus sales emails.
+ How to write your Circuit Sales System emails (with flexibility and adaptability so they feel authentic to you).
Module 10: Email List Building
+ How to rev up and re-excite a stale email list.
+ What to do with all your current opt-ins (because you’ve already worked so hard on those. Don’t waste them!).
+ How to easily track, organize and name your circuit components (so testing will be a breeze).
Module 11: High-Converting Sales Pages and Opt-Ins
+ How to create your sales pages and opt-in pages for the circuit (including sales messaging insights).
+ Where you can add opt-in opportunities to increase the number of leads into your circuit.
+ Key tracking tips to ensure everything works correctly and effectively in grabbing high-quality sales leads.
Module 12: Software Requirements
+ Don’t panic! Nothing too techy. Plus, most of the software you might already have (CRM, email software, landing page software, etc.).
+ How to adapt the Circuit Sales System to fit your current software (Kajabi, Leadpages, ConvertKit, FG Funnels, Drip – all the big/regular names are totally fine for the circuit).
+ One piece of software that is essential for your circuit. I’m paying less than $1000 per year for this software to dramatically increase my likelihood of sales. Plus, it integrates with everything!
Module 13: Circuit Enhancements
+ Great ways to add upsells, downsells and additional sales opportunities for your other offers and products into your circuit.
+ How to incorporate high-performing live launches, live sales calls and live informational sessions into your automated circuit.
+ What to do for your abandoned cart series and for people who try to “cheat” your system.
Module 14: Customer Service Considerations
+ How to minimize the workload of your customer service team when random questions come in about your offer.
+ Ways to streamline customer service responses to funnel leads quickly into your circuit, especially those who are really interested in purchasing.
+ How to build flexibility into your circuit to honor grace periods and one-time offers (so you don’t lose sales).
Module 15: Increasing Your Conversion Rates
+ Extensive testing and measurement options to ensure your circuit is generating the highest number of conversions and sales possible!
+ Additional, high-quality content you can add to the customer journey for better conversions.
+ Ways to obtain valuable information about your customers, non-customers and pre-customers.
Module 16: Post-Purchase Funnels
+ What to send and say to new customers to build rapport with your brand.
+ How to outline and write your post-purchase sequence.
+ Ways to encourage future purchases from customers in a non-icky way.
Module 17: After You Turn Your Circuit Sales System “On”
+ Ways to fill up your circuit with organic (free) leads.
+ How and when to best utilize paid ads to fill up your circuit.
+ Granular metrics to monitor for future conversion improvements.
Additional Components of the Circuit Sales System
Aside from the 17 core modules, students also get additional support – whether it’s from Nicki, her team, Circuit Sales System (CSS)-certified copywriters and/or other students. In the next section of this Circuit Sales System review, let’s talk about what else is included when you purchase the course.
Group Coaching Calls
Every student gets 6 months of live coaching sessions included with the option to add more later on. In these group coaching sessions, you can ask Nicki questions (live) and discuss specifics about your individual business. See what they have to say in these video testimonials!
These are like sales mastermind sessions! Not only do you get tons of information from Nicki, but you’re in a space with countless other business owners, and many of them have been running successful businesses for years. And speaking of success, see how one student doubled her revenue year over year with the help of the CSS.
As a new-ish business owner myself (since 2017 with expansion in 2023), I found these sessions deeply valuable. Yes, you definitely get help with your Circuit Sales System, but some discussions cover all sorts of business-related topics like course pricing, membership options, content strategy and more.
Private Community Forum
When you want quick feedback on your circuit, you can post in the private Facebook group. There you can interact with Nicki, her team and/or CSS-certified copywriters (such as myself).
You’ll also find examples and feedback on other students’ work too. While you’ll be learning the concepts within the course, actually seeing these concepts in action (and writing them out) can be hard for many people.
The Facebook group serves as a constant feed of real-life examples of what you need for your circuit. You can also ask questions there about almost anything!
Certified Circuit Sales System Copywriters
Since great marketing copy is exceptionally important for the Circuit Sales System to work, this course offers ways to connect with CSS-certified copywriters.
These copywriters know the system inside and out. They offer an array of support, whether it’s answering questions in the private Facebook group, conducting strategy calls and/or writing out your entire sales circuit for you.
Side note: I am one of these CSS-certified copywriters. Plus, I also have created my own circuit to sell digital courses for one of my brands. However, you must be a current Circuit Sales System enrolled student to receive copywriting services.
Bonus Trainings
Bonus trainings are added as needed to the course content. Ancillary, yet very interesting topics like revenue are discussed, oftentimes with industry leaders and experts. These trainings are extra nuggets of wisdom that every business owner should learn.
Checklists, Templates, Sample Circuits and Flowcharts
The Circuit Sales System is a complex conversion-generating machine – and many new students will feel overwhelmed in the beginning. (I know I did!) However, as you move through the online course, you can use various checklists and templates to your advantage.
There are also various real-life samples of circuit components for you to emulate. While everything is protected by copyright, I found these real-life examples to be super helpful when building out my own circuit.
Circuit Sales System FAQs
Now, I want to cover several FAQs in this Circuit Sales System review that you may not be able to find in other places.
Does the Circuit Sales System Work?
In short, yes it works for many businesses! Do you have to put in the work and follow the process? Yes. Are there some businesses who will claim that the circuit does not work? Yes, I’m sure.
However, for the most part, I’ve seen some pretty impressive results from CSS students. And, these are business owners that have no background in marketing messaging – or, they hired one of the CSS-certified copywriters to help them.
Either way, CSS students are investing in this course and churning out significant gains in leads and sales, sometimes overnight.
How Does the Circuit Sales System Work?
Obviously, the best way to learn how this system works is by watching the free training video: “How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day.”
While I do go in depth in this Circuit Sales System review, the best place to learn specifics is straight from the source.
However, in my work as a copywriter, I’ve seen my share of marketing strategies – from limited-time deals harping on urgency to convenient (but low-converting) evergreen funnels.
In short, the Circuit Sales System strategically combines the power of deadlines and urgency with the convenience of automated selling. Your leads feel compelled and excited to purchase, yet you don’t have to be sending out blast campaigns, monitoring deadlines and hosting live events.
What Is the Current Circuit Sales System Cost?
For the most up-to-date pricing information, visit their website. However, I enrolled in the Circuit Sales System as a previous Nicki K Media student. This brand actually offers various courses for freelancers, writers and copywriters, some of which I’ve taken.
So, when I enrolled in the Circuit Sales System online course, my enrollment rate was likely different from what the typical business owner “student” would pay.
And with that being said, remember that the Circuit Sales System is designed to help you maximize and drastically increase your sales conversions, if done correctly.
Some students literally earn back the cost of the course within 24 hours of turning their circuit on! (Although, please note: The company cannot guarantee any earnings, and I can’t make any monetary promises in this Circuit Sales System review.)
How Much Help Do You Get with the Circuit Sales System?
As you work through the course, you get all kinds of support along the way. From the student-only Facebook group to live group coaching sessions, you can get real feedback and strategy insights for your specific business. Plus, you can interact with the other students, many of which are accomplished business owners.
Circuit Sales System students also get access to CSS-certified copywriters. These copywriters can help with high-level themes and/or help you with more intensive tasks like writing out your marketing emails, sales page copy and video script.
Is the Circuit Sales System Worth It?
I really can’t make that decision for you, but I can tell you the value I got from the course. It’s your job to read this Circuit Sales System review and decide for yourself.
From business owner to business owner, I think this course is absolutely worth the price. And, even as I was beginning to launch my new brand, I needed this course to sell my course better.
Want some specifics? This course:
Empowered me to make my current course offering 100X better. Nicki’s business insights were invaluable! My original course was okay, but I felt guilty offering it for $497 because I felt like I didn’t include enough. It was a standard flagship course with no real draw to enroll.
Proved my course was worth way more than what I was asking for. By the time I turned on my circuit, I had an awesome, in-depth, unique course that would better serve my audience. And I felt great offering it for $1197.
Supercharged my marketing messages and content. I’m a copywriter, so I should know how to sell stuff, right? When it came to managing my own brand, I was really struggling to nail down my messaging in a way that would lead to opt-ins and sales. But after working through this course and creating my sales circuit, I have endless bits of high-powered, high-converting messages. In fact, I reuse all of my circuit content for socials, my website and in ads.
Gave me a magnetic lead (and sales) magnet. I know how to write copy, but I didn’t know the absolute best way to craft it (and in which order) – especially to sell my own course. This system pulls out the most powerful messaging points to draw qualified leads into your circuit.
Circuit Sales System Review: The Takeaway
The Circuit Sales System is a very specific, systematic and extensively tested selling formula for courses, memberships and other businesses in-between. And, it’s making people money.
Not only do you develop the entire circuit selling system – which can nurture each sales lead automatically for 1-2 years – but most students learn how to hone in on high-converting messaging. Impactful, powerful messaging. As you work through the course, you’re designing your circuit and creating reusable material for all of your marketing channels – from email to socials to paid ads.
A 1-2% conversion rate is what most businesses hope to achieve in their standard campaigns. The Circuit Sales System has the components to be hitting a 3-4% conversion rate with continuous sales (when done correctly).
So, while I can’t make marketing decisions on behalf of your business, I can give you this detailed Circuit Sales System review to (hopefully) help make this decision easier. I guarantee it won’t be a waste of your time. Before you knock it…
