What Does a Copywriter Do to Make Business Excel?
Possible copywriting projects and how your business can benefit from them.
Words are words, right? Copywriting is more than just making words sound nice. Professional copywriting is a marketing strategy that keeps you at the top when things are great or helps you get out of the red when things… stink.
Highly successful companies use copywriter services to rebrand, nurture customer loyalty and continue to reel in sales. Even during economic downturn, marketing writing is key to connecting with your audience so they see the value in purchasing from you.
After all, if you don’t show your value to consumers, why should they buy from you
Copywriter for Website Copy
Sure, you could write the words on your website yourself. But, if you’re not getting enough traffic, SEO hits or sales conversions, you need help!
Copywriters specialize in optimizing your site so that you resonate with the right people who are ready to buy your product or service. Use a digital copywriter for every single webpage on your website. Great copywriters can create:
Homepages that clearly show benefit to consumer.
About pages that build customer trust and excitement to work with you.
Landing pages that rank for SEO and get the point across in seconds.
Sales pages that sell like a charm.
Contact pages that get qualified leads.
Copywriter for Email Marketing
Those who want to automate online sales need an email marketing writer. They write email subject lines that can protect you from the spam folder and intrigue your subscribers. With an email copywriter, your emails aren’t annoying — they’re loaded with value that customers look forward to!
The content of the emails is succinct and helps drive traffic to your website. You can even ace the “big ask” in your emails. Sell customers a B2B course, paid subscription service or upsell!
Other Uses for a Copywriter in Digital Marketing
The sky’s the limit when it comes to optimizing your online presence using a digital copywriter! Every project is designed to get more interaction with your company, create a brand persona and get customers buying. Use a web copywriter in:
Social media ads
Engaging social media posts
Content marketing strategy
UX optimization
Sales funnels
Purchase pages
Pop-ups
Freebies and lead magnets
Read this: 20 Hot Lead Magnets You Need for Online Marketing
Copywriter for Print Advertising
Print ads are costly! Plus, you’ve only got one shot to make the most sales. Hire a copywriter if you’re thinking about offline advertising, such as:
Direct mail
Sales letters
Posters
Brochure
Billboards
Bus and subway ads
Glossy magazine ads
Newspaper features
Creative advertising in the wild (like bowling balls and bathroom stalls)
Store signage
Read this: How to Get More Sales With Store Signage
Miscellaneous Copywriter Projects
Chances are, if you need to get a message across to customers, clients or sponsors — a copywriter can do it successfully! Here are some oddball, but equally important, copywriting roles:
Webinar creation and promotion that drive passive income.
Tag lines to capture brand essence.
Micro-copywriting like chat boxes and text marketing.
Press releases that pick up interest ahead of a launch.
TV and radio commercials that are memorable.
Course content with easy-to-navigate instructions to minimize student frustration.
Blog posts accurately targeting proper SEO intent.
As you can see a versatile print and digital copywriter can be your go-to marketing messaging maverick. Whenever you want to talk to customers in a compelling way, hire a copywriter.
