10 Things I Wish I Knew Before Buying the Circuit Sales System
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A candid Circuit Sales System review from an ambitious solopreneur starting with no real audience and zero sales.
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Despite promising “sales on autopilot,” this is not a passive way to revamp your marketing.
Once you purchase the course, there are minimal additional costs (outside of having your standard suite of business software).
The Circuit Sales System is best for businesses that want to earn automated revenue by selling a digital course.
CSS Free Video Training: How to Sell (and Scale) Your Program on Autopilot, Every Single Day
Worried about a Circuit Sales System scam? Like really, what makes this particular course more valuable than the next?
In this Circuit Sales System review, I want to address my hesitations prior to joining. Spoiler alert: I obviously ended up paying for the course, but here are 10 things I wish I knew before fully investing.
Quick note about me: I’m an experienced copywriter who decided to expand my business with a new brand. Upon joining the Circuit Sales System, my brand had zero prior sales and a super low social media following (like, less than 1000 followers across all my accounts). Knowing this will help you gauge if the Circuit Sales System is worth it for you.
Now that I’ve already built out my circuit, I’ve got a much better handle on the ROI of this course and the effectiveness of the system.
However, I’ve also had years of client experience without using this circuit, so I’ll share my thoughts about if this is actually better than other types of selling.
Key Things to Understand About Nicki Krawczyk
If you were really compelled by the Circuit Sales System ads, there’s a reason why they’re so enticing. It’s because the founder of the Circuit Sales System is Nicki Krawczyk, a professional copywriter with 20+ years of experience.
She knows how to nail down a message that is compelling and irresistible. After all, what business owner wouldn’t be enticed by an ad that says: “How I 40X’d My Business - On Autopilot”
When you click into their ads, they have a free video to watch.
It’s actually filled with tons of great selling advice, so it’s worth the watch – even if you don’t decide to move forward with her program.
10 Things I Wish I Knew Before Joining the Circuit Sales System Course
A little digging into Circuit Sales System reviews, and you’re probably intrigued by all the CSS video testimonials and student success stories.
For example, a student named Megan nearly doubled her revenue year over year! Amazing, right? Every business owner wants that! But let’s talk about a few things that I wish I knew before investing in the course.
#1 Length of Time to Build Out Your System
If you’re like me, you want results and sales ASAP! Before you dive into a new marketing campaign, you probably want to know how long everything will take you to complete. Time is money!
Can you crank out learning this whole system and implementing it within a week? Heck no.
The Circuit Sales System is a beast – but that’s probably a reason why it’s so effective. Whether you’re a solopreneur (like me) or you have an entire team, it’s going to take some time to get the system up and running.
That’s not to say that you’ll be wasting your time watching fluffy videos. All the videos in the course are short and concise. They tell you exactly what you need to do so you can get to work. However, there are 17 main modules plus additional content.
For an in-depth overview of the Circuit Sales System (what is included in each module) click to read my Circuit Sales System course overview.
I’ve heard other students powering through and getting their circuit turned on within 4 weeks.
For me, I had very limited availability to work on my circuit (about 2-6 hours per week). From the time I enrolled to when I officially “turned on” my circuit, it was a 3.5 month process.
#2 Circuit Sales System Costs (Outside of Enrollment)
Aside from the enrollment price of the Circuit Sales System, you might be wondering if there are any additional costs.
Are you signing up for something that will end up draining your finances? Do you have to buy a bunch of software in order for this to work?
Luckily, there are very minimal additional costs outside of the program!
In fact, you probably have almost all of the software already. Things like email marketing software, CRM, automation software and landing page software are absolute necessities for any online business – whether or not they are using the Circuit Sales System to sell a course.
Then, outside of all the “normal” stuff that every digital business should already have, there are minimal costs.
Full transparency: I had to purchase one additional software that costs me $948 per year. And, this piece of software is absolutely essential in order to encourage a higher conversion rate. So, it’s worth it. For more details about software requirements, watch their video training here.
Side note: I was able to minimize my overall software cost by previously investing in an all-in-one software called FG Funnels.
#3 Assistance as You Build Out Your System
Don’t you hate when a course creator says you’ll have all the support in the world, but once you buy the product, you’re mostly on your own?
In the Circuit Sales System – outside of all the course videos, templates and action sheets – here are the support components that business owners receive upon joining:
Routine live coaching calls: You can speak live to the course instructors in a group setting. They’ll answer questions, help you strategize and offer suggestions as you work through the course.
Private student group: You can get feedback on your work in real time. Aside from Nicki providing feedback, CSS copywriting coaches are available during office hours every week.
1-on-1 copywriting help:* You can choose to work with one of the CSS copywriters. They are trained up on the entire system and can offer full-service circuit creation or laser-focused strategy consultations.
Additional content: You’ll get access to a constant stream of new podcasts, emails and more as you work through your circuit.
For the most up to date details about course offerings, click here.
*An additional, but completely optional cost that is separate from the Circuit Sales System.
#4 What Happens When You Activate Your System
You might hear people refer to “turning their circuit on.” Or, “flipping the switch on your circuit.” It sounds sort of simple, right?
Once you create the core components of your Circuit Sales System, you can start generating leads and sales by publishing your opt-in page and/or sending an email to your existing list.
Yes, you can organize a whole marketing campaign around your circuit, but you can also turn your circuit on and start generating sales from your warm audience and/or organic audience – on autopilot.
And luckily, since the Circuit Sales System is designed to hold onto leads for about 2 years or more, you can actually publish your circuit without having the “whole” circuit completed. For example: I turned on my initial circuit, and then continued to build out more of it about 3 months later.
Confused? The best way to understand how the Circuit Sales System works is to visit their website.
#5 The Real Ongoing Maintenance of Your System
One of the biggest draws to the Circuit Sales System is the idea that the circuit runs on autopilot. Let me explain a little more what this actually means…
What Is NOT on Autopilot:
You have to watch the videos.
You have to participate with the content (i.e. do the action sheets).
You have to write all core components of your circuit – by yourself, with your team or with a copywriter.
You have to design your landing pages and record your opt in video.
You have to promote your circuit so people opt in.
What IS on Autopilot:
Once someone opts in to your circuit, all the sales emails and nurture emails run automatically (potentially for years).
Deadlines to purchase are automated and individualized for every lead.
Ancillary funnels can be automated (i.e. post-purchase, people who try to game the system, etc.).
So basically, the circuit can replace the hands-on interactions you might already be doing to generate leads (i.e. live launches, live webinars).
#6 Results (and Sales) You’re Striving for with Your System
Disclaimer: I nor anyone from the Circuit Sales System can make any guarantees about sales and conversions using their system. Mostly because you are the one who has to create the circuit for your business.
However, brands who have implemented this system have generated above-average conversion rates for their products! Particular stats and explanations are available through the Circuit Sales System, so check out their website.
#7 What Happens to All of Your Current Opt-Ins and Freebies
This is a big concern for many business owners! (I get it!) You might already have some lead magnets and have existing ways to advertise to your clients. You’ve worked really hard, and you don’t want to throw them away.
While there are many ways to incorporate existing materials into the circuit, the idea is that every single lead will funnel into the circuit because it’s been optimized for higher conversions.
And just think about it: If you were 100% satisfied with the conversions of your current lead magnet, why would you be looking into additional ways to market your business?
Needless to say, the Circuit Sales System will make you reevaluate your entire marketing plan, but all for the betterment of your business!
#8 What Happens with Your Current Email List
Some businesses join the Circuit Sales System with thousands of email subscribers, and some have none. That’s okay! All previous leads will be funneled through your circuit as well.
While many established email lists have a high percentage of unengaged subscribers, the circuit will give them a chance to reengage and convert.
However, the circuit is best used for your newest leads, those you are exceptionally excited by the first impression of your brand.
#9 What You Have to Do with Your Current Course Offerings
Luckily, the circuit is appropriate for nearly any type of online offer. The Circuit Sales System is more about the marketing of your offer, rather than transforming the offer itself.
However, for me, the Circuit Sales System made me think about my existing course in a whole new way. And, as I was building my circuit, I also decided to drastically improve my offering so that it better served my students.
As a result, I nearly doubled the size of my course and doubled the offer price from what I was originally selling it for!
#10 How the Circuit Influences Your Current Live Launches and Evergreen Funnels
Here are two things that are important to understand about the Circuit Sales System: One, the Circuit Sales System can offer better conversions than your evergreen marketing. Two, the Circuit Sales System can eliminate the need for live, hands-on launching.
It couples the ease of automated marketing with the urgency and effectiveness of live launches. The result? Awesome conversions on autopilot!
Despite the automation benefits of the circuit, some business owners simply do not want to give up live launches. Luckily there is an entire section about how to skillfully incorporate the circuit into your live launches, so it’s all possible!
Circuit Sales System Review: Rapidfire FAQs
Here is a dump of frequently asked questions about the Circuit Sales System. As a CSS copywriter myself, I see lots of questions come in from existing CSS students!
Is the Circuit Sales System Legit?
Yes, it is a real company and a clear-cut system. It’s not just some woo-woo ideology about how to market your business.
Throughout the entire course, you get the rationale, the psychology, the step-by-step and the strategy of how to create your circuit, implement it and test it for the best results. It’s very actionable.
Now, if you’re questioning if the marketing messages that they use in their advertising are true, talk to them. But I personally have been interacting with Nicki’s brands – learning from her, working with her – since 2020 and have never doubted her integrity.
Is the Circuit Sales System Worth the Cost?
To me, if I invest a few thousand dollars into something that can make me sales – without too much ongoing work (after the initial creation) – then yes, it’s totally worth it.
If you could achieve a higher sales conversion rate – say in the 3-4% range – just think how much more revenue you’d have on hand! Or, if you could be making 1-3 sales per day on autopilot, how much would that equate to?
Now, the success of the system is largely based on the quality of the circuit copywriting. This does require a hefty amount of work, but it can be 100% worth it in the end. Luckily the circuit gives you tons of support in this area.
To help you decide if it’s a good option for you, I encourage you to check out these specific posts:
3 Successful Online Businesses Tactics I Wish I Knew — Before I Did the Opposite
The Investment Philosophy That Will Save (Or Kill) Your Business
How Is the Circuit Sales System Different from Your Current Marketing?
Like I mentioned before, the Circuit Sales System blends the convenience of evergreen with the punch and conversions of live launching.
So, if you currently have an evergreen funnel that generates little to no conversions – or if you’ve been unsuccessful in increasing evergreen conversions – then the Circuit Sales System might be for you.
If you currently work your butt off for live launches, and you dread the whole process – or worse, you see pitiful conversions from your efforts – then the Circuit Sales System might be for you.
Will It Truly Make You Money?
Let me come out and say this: The Circuit Sales System (and myself) cannot make any monetary guarantees. Who can, really?
Yes, it is a proprietary system, but you have to actually create the system for your own brand.
You also have to promote your business so that people funnel into your circuit – but you have to promote your business no matter what type of marketing system you choose!
However, the money-making aspect of the Circuit Sales System comes in the delivery of your message, the timing of that message and the urgency to convert with a great product.
Out of all the marketing systems I’ve worked with as a copywriter, this is by far one of the most authentic, non-pushy, high-value, compelling ways to do it.
What Businesses Are Best Suited for the Circuit Sales System?
Here are some key attributes of businesses that would benefit the most from the Circuit Sales System:
New brands who want to hit the ground running with a high-conversion sales system.
Established brands who want to automate and scale their revenue.
Solopreneurs who want to grow their business, without adding on exponentially more work.
Business owners who currently offer 1-on-1 and want to scale, but who don’t have the capacity to take on more 1-on-1 clients.
So, Is the Circuit Sales System a Scam?
It’s not a scam, but I totally understand your hesitations to invest.
It can be a big decision to overhaul your marketing strategy – especially if you currently don’t have the funds you’ve been hoping for.
For more information about Circuit Sales System cost and pricing plans, visit their website.
If you want an overview of everything that is included in the course, read this next: Circuit Sales System: What’s Really Included When You Sign Up?
