How Often Should I Post on a Blog for the Greatest Reach?
Say goodbye to a stale, high-maintenance blog. Say hello to evergreen content that works 24/7/365!
For many small business owners, especially DIY solopreneurs, maintaining a blog is just another energy-sucking task that your competition continues to crank out. So of course, you should too.
You may recognize that there are great benefits to posting on your blog. But keeping up with it is arduous, especially if you don’t enjoy writing.
In this post, let’s talk about the best blog posting frequency and how you can keep up with it!
So, How Often Should You Post on Your Blog?
Easy answer: As often as you can create awesome content for your audience.
But what does that look like for your business?
Keep reading below to analyze how often you should post. It may be different based on your industry and what your competitors are doing.
Every piece of content you put out should be high-value. Never post simply for the sake of posting!
If You Rarely Post, Know This
“Rarely post” is relative, I suppose. Some small business websites haven’t updated their blog since… 2016, leaving site visitors to wonder if they’re still in business!
Okay, well maybe not. But it sure looks like you started something and never finished it. Who wants their customers to think that?
Other businesses come out with content once per quarter. Yeah, the content may be really great - like a quarterly industry update - but they neglect to keep reminding their followers that they exist.
It’s been so long since the audience has heard from the company that they gawk when your content pops up in their inbox. Readers ask themselves, “When did I ever sign up for this newsletter? Who is this brand?” Unsubscribe!
What’s the point of great content if no one reads it?
Read this: Why Do People Unsubscribe to My Emails?!
If You Post Once per Month, Know This
Alright, you can still be relevant with monthly blog updates, but you can also get pretty stale… or worse!
Google SEO trends shift constantly. For example, say a national news story comes out about a dog food recall, and millions of people jump onto the internet to learn more about it.
Suddenly, millions of people are searching “dog food recall” that whole week. If you owned a dog food company, wouldn’t it be great to capitalize on that boost in interest? Waiting until your usual monthly blog post could make you miss out on tons of traffic, simply due to poor timing!
If You Post Once per Week, Know This
This is the sweet spot for most businesses. It’s just enough content to stay top of mind with your email list and social followers. It becomes part of your overall content marketing strategy, but still leaves room (and time) to create other content like videos, infographics and polls.
Posting weekly on a blog allows your business to quickly build up topics and a SEO reputation to please the SERPs.
But even one post per week is difficult to maintain. You’ll be on a roll for 3-4 weeks, and then something comes up. Soon enough, it’s been 3 weeks since your last post, and now your reliability is tarnished.
If You Post Almost Daily, Know This
Daily posting works for large companies with lots of writers and web staff to pump out exceptional daily content. Everything stays fresh and relevant - and that helps them rank on Google and socials.
But there is a way for daily posting to get stale.
If you can’t continuously deliver helpful content for your audience, don’t do it! I’ve seen companies fill their blogs with fluff. Fluff topics are random, dull and don’t serve anyone (neither you nor your customers). Topics like current event announcements and clickbait can clog your blog and turn away readers.
In 2020, it seemed like every business wrote a COVID-19 announcement saying, “We’re committed to helping our customers and staff navigate COVID-19 restrictions.”
Great, you watch the news, but you’re a digital company with digital products and a remote workforce. It’s business as usual. Stuff like that is just fluff to get another blog post out for the week.
How to Keep Up with Posting
As a savvy business owner, you don’t want to dedicate valuable resources to something that won’t make your business money. But that something isn’t your blog.
Even if you don’t do affiliate marketing or direct selling online, blogs can generate reliable leads from a large audience if you do them well.
Build your business by leveraging a great blog. This may be one of the strongest ways to increase your organic following.
It’s a place where your audience can go for non-salesy, pressure-free information, entertainment and inspiration. You’re offering great content without asking for anything in return. Talk about building brand trust and value for future consumers!
A high-quality blog is a place that will never get stale on the search engines. SERPs will continue loving your content because your web traffic consists of people who come to your blog, stay there and click around to the rest of your site.
So, the first step to keep up with posting is to prioritize your blog. Make it a key component of your entire marketing strategy.
Once you do that, it will be a no-brainer to invest in the things that will create a high-quality, money-making blog. The ideas below will help you maintain a fresh, evergreen blog that continuously works for you 24/7/365:
Plan your topics ahead of time
Use an editorial calendar
Outsource the writing
Capitalize on blog templates
Create a content marketing strategy plan
Add some pressure on yourself by structuring your social media posts to correspond with new blog content. Suddenly that little blog post needs to be created so you have something great to post on all your socials. Don’t let your followers forget about you!
Reuse your blog posts over and over again. Share them to your email list, in cold pitches, with purchasers and non-purchasers. If you’re not totally sure how to make it all happen, contact me for help!
