5 Quick Tips for an Awesome Homepage (Now)
How to generate way more leads and conversions on your homepage with a few tweaks.
Your website homepage is the most essential page on your site.
People should come to your homepage and immediately understand exactly who you are and what you want them to do. (Getting them to actually do that next step, however, is another story).
Not optimizing your homepage will lead to a high bounce rate, poor conversions and missed opportunities for your business!
5 Things to Make Your Homepage Better Right Now
Since an awesome homepage is so important for every business, get some tips from website copy experts (ahem, a copywriter like me)!
#1 - Have a Clear Headline
The beauty of a homepage is that you can dictate exactly how your site visitors scan through the page. Using different font sizes, headlines and subheads, you have control over what people read first and in what order.
Make your headline big and something that resonates with your audience.
Key Components of a Great Homepage Headline
Tells customers who you are
Tells customers what you do
Tells customers why they should choose you
Speaks in your brand voice
#2 - Always Have a CTA (Several to Be Exact)
CTAs (AKA “calls-to-action”) are the only way you’re going to get people moving through your site (and ultimately to a sale). Your CTAs need to be intuitively placed, enticing and engaging for your specific site visitor.
When you have great CTAs, potential customers convert in the fewest steps possible. That is, if your homepage headline is awesome and your CTA link makes sense, you could get people converting within seconds on your site!
Place several CTAs all over the homepage (without being crazy).
Great Places to Put a CTA Link or Button
In the top hero section, really close to your headline
Under a quick overview of your services on the homepage
At the bottom of the page
In your header and footer
The bottom line: Whether someone is on desktop or mobile, make sure a CTA is visible whenever they’re scrolling. You never want a customer to be searching high and low for the CTA.
#3 - Use as Few Words as Possible
Yay! You don’t have to write a lot of words. On every page, your website copy should be concise and easy to read.
Homepage copy has some gigantic shoes to fill.
Things You Need to Get Across on Your Homepage — in the Fewest Words Possible
Who you are (your company)
What you do (what you sell or provide)
What your benefit is to the customer
Why you’re the best solution to a customer’s problem
What the next step a customer should take from here
#4 - Follow the Buying Process
What information would you need to know before buying something or signing up? What order would you need that information presented?
Answering these questions for your target audience will help you set up great, intuitive and effective copy.
Since you can’t fit everything on your homepage, make sure the customer can easily jump to other webpages to learn more, get an overview of your main services/products and learn more about your brand.
Great Homepage CTAs Based on the Customer Journey
Learn more. Great for jumping to longer explanations or complex topics.
About us. Great for bringing people to your “about” page so they can read your origin story and initiatives.
Contact us. Great for getting a quick connection with your customer.
Buy now. Great for lower-priced items that don’t need a lot of convincing.
Start your free trial (or other lead magnet). Great for customers who aren’t totally convinced by your headline and want a taste of your service.
#5 - Check That Everything Works
Nothing turns me off more than a choppy website. The links don’t go where they say they will, error messages pop up - and I can’t find what I need in the exact way I need it.
It’s a tedious process, but have someone on your team meticulously go through your entire website.
Things to Check on Your Site
Fill out all your intake forms to make sure they get sent to you.
Click all your links to make sure there are no 404 errors.
Check that all the links go to the landing page that makes sense.
You’re All Set!
Even though these are easy steps, if you’re not used to writing top-notch copy, this could take you hours, days or weeks. (And who knows if your copy will actually work?)
I can make your website copy on-brand, on-point and ultra-effective to get people where you want them to go. The best part: It requires little to no work on your end!
Give me a nudge if you want great homepage copy quickly and easily. (You’ve got other things to do than write copy).
