AWAI Copywriting Course Review
Get Free Writer Training on My New Site!
Ambitious Writer Society
Get Free Writer Training on My New Site! Ambitious Writer Society
Affiliate links in this post. I may receive commission for purchases via these links at no extra cost to you.
Skeptical? Here is what you should know about this online copywriting course.
-
Yes, when you go to AWAI’s website, they need design help - bad!
But, when you look at the quality of their training content, there is a lot of good stuff.
You will learn the profitable skill of direct response copywriting, which is in high demand right now.
Go straight to their website to make sure you’re getting the best rate possible.
The Accelerated Program for 6-Figure Copywriting by the American Writers and Artists Institute (AWAI), had been on my radar for a while.
I had scoured the internet for AWAI copywriting course reviews, thought about it, but was often too busy with projects to pull the trigger.
I reconsidered when I was approaching maternity leave for my first baby. I had intentionally slowed down my copywriting jobs ahead of the big day.
My income would let me coast for a while, and I thought sitting at home - really pregnant - and then with a newborn might be a good time to learn new copywriting skills.
I was particularly interested in the Accelerated Program for 6-Figure Copywriting - because, well #1: The name is intriguing.
And #2: The course focused on direct response copywriting, something I had limited knowledge of, even as an existing copywriter.
First: Let’s State the Obvious
There has been buzz on the internet wondering if AWAI’s copywriting course is a scam.
And when I first saw their website, I do agree: It can come off as aggressive marketing to some.
However, never judge a book by its cover until you know the facts…
My Hesitations Prior to Taking the Course
To be honest, I wasn’t thrilled with the design of their website. I would have loved seeing a fresh, sleek site with great graphics.
But then again, AWAI provides a collection of copywriting training and education - from copywriting fundamentals courses to the Barefoot Writer industry magazine.
So at the end of the day… they don’t need to have great website design. They just need to give me great training.
I also wasn’t thrilled with how sales-forward the website was. My taste is more discreet.
However, their online writing training covers a wide array of different skills, so maybe they’re just enthusiastic to share it all!
The Marketing Behind AWAI
AWAI’s marketing style often emphasizes the transformation that you’ll get after taking their copywriting training courses.
Transformations are an expert copywriting tactic, that works.
AWAI really hones in on how copywriters can make a 6-figure income. And for someone who has yet to get into copywriting - a 6-figure income may seem “too good to be true.”
Now, I’m not here to tell you that if you’re a copywriter you will make 6-figures.
But the demand for copywriters and the rates we can charge make 6-figure success a reality for many, especially if you’re willing to work hard.
Take it from me: I went to college and became a licensed healthcare clinician. I pivoted from that career for 3 reasons:
I love writing.
Copywriting is both lucrative and secure.
I could never make what I do now as a healthcare professional.
Why I Bought This Copywriting Course in Particular
Now, you may be asking, “Why would Amanda purchase this course if she didn’t like the AWAI website?”
The answer: Despite the haters, there were way more positive AWAI copywriting course reviews - especially for the Accelerated Program for 6-Figure Copywriting, which focuses on direct response copywriting.
I had taken other copywriting courses, such as Filthy Rich Writer’s course, and loved it. However, Filthy Rich Writer doesn’t dive deep into “direct response copywriting” specifically.
Read this: Filthy Rich Writer Copywriting Course Review
I Needed to Level Up My Game
When I started AWAI’s copywriting course, I had already been a copywriter for 2 years. I kept seeing jobs for “direct response copywriting,” but I didn’t know what that was.
Most of my copywriting work to date was not direct response.
When I wanted to pitch to larger clients, they - rightfully so - wanted to see cold, hard stats about the effectiveness of my copywriting.
Even though I had tons of copywriting projects under my belt, my portfolio lacked direct conversion results.
Sales tied 100% directly to my copy were simply not applicable to the projects I was doing.
That definitely made me lose out on big opportunities with well-known brands.
I Needed Direct Response Copywriting Skills. Do You?
What is direct response copywriting? It’s writing for sales letters, sales emails, sales pages - things that are very “close to the sale.”
Your client can track the success of your copy based on the conversions generated. There is a direct connection to one piece of copy and the amount of sales.
This often can’t be done for homepage copy or about pages to the same extent.
I saw copywriters on LinkedIn who said they generated over $1M in sales for their clients.
Come to find out they were direct response copywriters taking on projects that could provide those stats.
Read this: Are You Missing Out by Not Becoming a Direct Response Copywriter?
I was like, “That’s a really compelling stat to show off!” But I had no way of tracking that in my own work.
If I could tell potential clients how much in sales I generated with my copy, I could justify even higher copywriting rates - and ongoing royalties.
For me, it was the obvious next step. I wanted to master the skills that would help me drive a 6-figure income year after year.
And since the Accelerated Program for 6-Figure Copywriting offered that kind of skills training, it was a wise investment!
AWAI Copywriting Course FAQs
Here is what everyone finds themselves asking about this course. I had these questions too!
Is the AWAI Copywriting Course Worth It?
Well, it depends on what you need to get started copywriting or what skills you want to perfect.
Like I mentioned before, this course was worth it for me. I knew this would make me more confident to pursue direct response copywriting. Thus, helping me move up in my career.
If you’re new to the industry, an online copywriting course through AWAI, Filthy Rich Writer - any of the greats - is absolutely worth it.
Learning the skills from professional copywriters will most definitely streamline your way to a sustainable writing career!
How Much Does AWAI Cost?
AWAI offers all kinds of training options with various price points. For a better idea of pricing, click here.
However, when you compare the best online copywriting courses, AWAI is right in line with others (and is much cheaper than some of the premium ones that cost $1000s!)
AWAI also offers discounts on complementary products. I personally didn’t see the need to make additional purchases at the time, but maybe you’ll enjoy some of the add-ons.
For many of their courses, you can pay in full (and save) or pay in installments.
What’s in the AWAI Copywriting Course?
Great question! Since AWAI’s marketing materials tend to be a little lengthy, it may be hard to really understand what you’re getting.
I wrote another post with an overview of AWAI’s Accelerated Program for 6-Figure Copywriting Course. Check there for more details.
Topics and Perks of AWAI’s 6-Figure Course:
Copywriting fundamentals
The art of persuasion (and conversions)
Leveraging emotional “hot buttons” for successful copy
A-Z of direct response copywriting
Lucrative niches to find copywriting work
Marketing toolkit (great for advertising your own services and those of your clients!)
Additional Resources in this Course:
Individual feedback on the exercises
Social media groups
Library of 1500+ articles about optimizing your copywriting career
Contest to win $10K if your copy outperforms theirs
The Definitive Blueprint for Making Good Money as a Freelance Copywriter (it’s an eBook)
Read this: What Do You Really Get with the AWAI Copywriting Course?
Do You Need Writing Experience Prior to Taking the Copywriting Course?
No need for prior experience! This course walks you through the entire writing process.
Copywriting is more about connecting with your audience and implementing proven formulas into a direct response project - rather than being a master of words.
Plus, direct response copywriting does really well if it mimics how we talk - rather than using big words and complex, grammatically correct sentences.
However, you definitely shouldn’t hate writing!
How Long Does the AWAI Copywriting Course Take?
The course is self-paced, so you can go as fast or as slow as you like.
AWAI gives you a suggested timeline of about 12 weeks. However, students who work other jobs may stretch it over the course of a year.
Between the core reading material, copywriting exercises and additional resources, you can make consistent progress with even just 15 minutes per day.
Want to See Real Results from Your Copywriting? AWAI Provides the Blueprint
Don’t get me wrong: I love writing glossy brochures, brand stories and website copy.
However, if you want to see cold, hard stats and sales generated by your copy, this direct response copywriting course is a great way to learn the skills.
Not everyone who wants to get into copywriting cares about how much revenue they generate (but numbers and dollar signs speak volumes to potential clients).
Taking this course was definitely the right move for me!
Is it right for you? Learn more about the Accelerated Program for 6-Figure Copywriting.
AWAI Copywriting Course Review
Heads Up, Writers!
(Read Below)
Heads Up, Writers! (Read Below)
Want Even More Support to Grow Your Writing Career?
I’ve pivoted from this blog and started a whole new website specifically for writers! There, you’ll find “bingeworthy” blog posts, free training and more!
