Shocked by a 4 or 5-figure copywriting quote? It could make you 6 or 7-figures…

- Expert copywriters can deliver a substantial return on investment (ROI).
- Skimping on copywriting expenses may result in lower sales and shorter customer relationships.
- Compared to your initial investment when hiring a skilled copywriter, the long-term revenue results can be exceptional. (See some stats below!)

If you want to "make it" as a business - especially online - captivating copy is crucial. Expert copywriters craft engaging content that leaves a lasting impact and makes your brand memorable to customers.

But expert copywriting goes beyond words - it involves thorough understanding your brand, audience and goals. And with all those things taken into account, expert copywriters create compelling content that drives action.

Content marketing and copywriting play pivotal roles in the overall success and longevity of your business. Expert copywriters excel at targeting the right person, at the right time, by using the right messaging. It's creative, yet data-driven.

Hiring an expert copywriter guarantees precise and purposeful content that yields results like enhanced brand awareness, direct sales and/or customer loyalty. Explore the benefits of choosing the best copywriters in the following sections.

Experience, Expertise and Exceptional Results

Expert copywriters bring years of experience to create compelling advertising that aligns with your brand. They understand the psychology of persuasion and excel at grabbing attention, evoking emotion and driving action.

From captivating headlines to persuasive product descriptions, they make your brand "stick" with customers and future customers. With their knowledge of copy and content marketing best practices, they can engage and resonate with an audience in nearly all steps of the customer journey.

High-Priced Copywriters Yield Better ROI

Here's the bottom line: Hiring an expert copywriter can yield significantly better ROI - especially when you compare it to writing ads yourself or a cheaper writer.

An expert copywriter has the skills and know-how about what works, what doesn't and what your brand should try out. So, if you've been slapped in the face with a high-price copy quote, remember that investing in a high-priced copywriter is a fairly secure investment in your business success.

The Direct Link: Expert Copywriting and Increased Sales

Good copywriting boosts sales by persuading your audience to act (which equates to sales or - at least - getting on your email list).

Skilled copywriters craft messages that resonate with your audience, create distinction from competitors and generate urgency. Through headlines, emails, ads and storytelling, they drive desire for your products or services, increasing conversion rates.

Case Studies from Brands Who Hired an Expert Copywriter

Let's look at some case studies and stats from some of my previous clients. I've been writing professionally since 2017, so I would consider myself to be an expert copywriter.

A B2B Dental Supply Company: Rolled out a single, week-long email marketing campaign that generated over $1M in sales. The cost to have me write their copy? $12,500.
A NY-Based Professional Development Company: Saw 50-80% email open rates, 40% CTR and other positive email metrics. The copywriting cost of the project? $400.
A B2C Writer Digital Course Brand: Increased leads into their lead magnet with copy that led to 50-75% opt-in rates. The copywriting cost of the project? $720.

Why Copywriting Is NOT the Place to Cut Costs

When budgeting for marketing, cutting costs on copywriting may seem tempting, but it's not the place to skimp. Investing in a skilled copywriter is crucial for your business success.

A good copywriter understands your brand, audience and marketing goals, creating compelling content that resonates with your target audience and drives action. Skimping on copywriting can result in ineffective marketing that fails to engage or drive results.

How You Lose Money with Ineffective Copy

To put it simply: When you hire an inexperienced writer, they are more likely to fail. Ineffective copy can cost your business money in multiple ways, leading to lost sales and missed opportunities:

Missed conversions: If your copy fails to persuade your audience to take action, you lose sales and revenue.
Wasted ad spend: Ineffective copy can wreak havoc on your campaign KPIs - driving up CPC and causing clicks and conversions to plummet.
Damaged brand reputation: Poorly written or confusing copy can harm your brand's credibility, eroding trust and deterring customers. And that can damage your long-term gains.

Investing in great copywriting can help you avoid these pitfalls. An expert copywriter creates compelling copy that should drive more sales, inspire more clicks and lower your CPC.

How Your Brand Reputation Can Be Damaged

Your brand reputation is one of your most valuable assets, and ineffective copy written by a cheap writer can damage it.

Poor messaging, mistakes, confusion and miscommunication can erode trust in your brand. If your messaging is inconsistent or fails to deliver on its promises, it can leave a negative impression on your target audience.

This can result in lost sales, customer dissatisfaction and damage to your overall brand reputation.

Clickbait PPC ads are a prime example of where bad copy can have a detrimental impact on your brand reputation. In a matter of seconds, a poorly worded or offensive ad can cause you to lose out on all sales and customer trust.

By investing in expert copywriting, you can ensure that your messaging is on point, consistent and trustworthy, protecting your brand reputation and building trust with your audience.

Expert Copywriters vs. Budget Writers: The Big Debate

You may hear other businesses claim that they got great results from a cheap writer or that AI completely eliminated their need for human contractors.

What many business don't realize is that expert copywriters can bring unparalleled results for their clients, outperforming AI over and over again. Investing in their expertise is crucial for effective marketing efforts, which outweighs the initial cost of hiring them over budget writers.

Project "Cost Savings" and Poor ROI

Hiring budget writers (or content writers who claim to be copywriters) may seem cost-effective initially but often leads to poor ROI. Their lower-cost services may lack the quality of expert copywriters, resulting in ineffective content that fails to perform.

Investing in an expert copywriter may involve higher upfront costs but can yield better long-term ROI. If you look at what you'd pay an expert copywriter for a particular project - and compare that to the lifetime of conversions they can generate - it's silly not to hire the best.

The Cost of Mistakes and Rewrites

Mistakes and rewrites in copywriting can be costly, leading to missed opportunities and wasting time missing out on revenue.

Investing in an expert copywriter from the beginning can help you avoid these issues. Expert copywriters create great copy that resonates with your audience and drives action - saving you time, money and the need for endless revisions.

Splurge on Skilled Copywriters, Save on Time, Stress and Headaches

While it's tempting to hire budget writers and lean heavily into AI, investing in expert copywriters can actually save you time and stress in the long run. Here's why:

You get more time back for other tasks: Expert copywriters will take almost 100% of the messaging work off your plate. Then, you get more time to focus on other business aspects.
You don't have to stress about marketing: Writing effective copy can be stressful. Hiring someone to write your ads, and then seeing how ineffective it was is even more stressful. Expert copywriters alleviate this burden by delivering goal-oriented work from the start.
Your marketing actually works: Expert copywriters produce high-quality, results-driven content aligned with your marketing goals. That means you're making money and growing your brand.

The ROI of Expert Copy Services

The return on investment (ROI) of high-priced copywriters is often much higher than that of budget writers. While the initial cost may be higher, the long-term benefits are worth it.

High-priced copywriters bring a wealth of experience, expertise and skills. They have a deep understanding of what it takes to create compelling and persuasive copy that drives results. Their ability to connect with your audience, communicate your value proposition and drive action can lead to increased sales, brand awareness and customer loyalty.

Investing in high-priced copywriters ensures that your messaging is on point, your content is engaging and your marketing efforts yield the best results possible.

In the long run, the ROI of high-priced copywriters far outweighs the initial investment.

Why Your Future Bottom Line Will Thank You

You may be hyper-focused on the cost now to hire a copywriter, but that's a bit short-sighted. Here's why:

You will be set up for more sales: High-quality copy that drives action can lead to increased sales and revenue for your business. So instead of making $10K this month, getting awesome copy can yield $100K instead.
Your brand will be memorable to customers: Compelling copy that effectively communicates your value proposition can increase brand awareness and recognition, leading to greater customer loyalty and conversions.
You will capture new leads and maintain existing ones: Expert copywriters understand the nuances of content marketing and can create content that resonates with new customers, old ones and everyone in between.

By investing in high-priced copywriters, you are setting yourself up for future success. It's an investment in your business's longevity by driving growth and profitability through compelling and effective communication.

One-Time Project Cost vs. Longer, Better Customer Relationships

I know getting a 5-figure copywriting quote can be shocking! Yes, hiring high-priced copywriters may require a larger upfront investment, but it can lead to longer and better customer relationships over a lifetime. Here's why:

Words that make you money: High-priced copywriters create engaging content that resonates with your audience. This means more action, engagement, loyalty and repeat business.
Branding that lasts a lifetime: Their expertise ensures consistent messaging across all platforms, building trust and credibility for stronger customer relationships.
More than salesy: They produce educational and entertaining content that goes beyond sales, deepening connections with your audience.

How to Identify and Hire an Expert Copywriter

There are a ton of copywriters out there, so which is the best copywriter for your needs? Here are steps to find the right one:

Know what kind of work you need, what budget you can spare and the timeline.
Research and shortlist potential copywriters.
Conduct interviews to assess skills and compatibility.
Review their portfolio for alignment with your brand voice, types of projects and industry experience.
Check out reviews and testimonials to gauge professionalism and reliability.

If you follow these steps, the whole process to hire a valuable copywriter becomes easier and faster.

Key Qualities to Look For in a High-Level Copywriter

When looking to hire a top copywriter, it is essential to prioritize certain key qualities that can significantly impact the success of your marketing campaigns.

Exceptional writing skills are paramount, as they form the foundation of compelling and effective copy. A top copywriter should possess industry expertise to understand the nuances and trends specific to your business, enabling them to create content that resonates with your target audience.

Creativity and fresh ideas are also crucial attributes for a successful copywriter. The ability to think outside the box and craft innovative messaging can set your brand apart from competitors and capture the attention of consumers.

Additionally, adaptability is key for a copywriter to align with your brand voice and objectives seamlessly, ensuring consistency across all communication channels.

By prioritizing these qualities in a copywriter, you can be confident that they will deliver outstanding results that drive engagement, conversions, and overall marketing success for your business.

What to Look for in Their Portfolio

When reviewing a copywriter's portfolio, focus on diverse work samples showcasing quality writing that drives results and aligns with your brand voice. This helps in making an informed decision when hiring a copywriter.

The Interview Process: Questions to Ask Potential Copywriters

When interviewing potential writers, it's important to ask the right questions to assess their copywriting skills, experience and compatibility with your brand. Here are a few key questions to consider:

Can you provide examples of your work that align with our industry and target audience?
How do you approach research and understanding our brand and messaging?
How do you ensure that your copy is persuasive and drives action?
How do you handle feedback and revisions?
Can you provide references from previous clients?

By asking these questions, you can gauge a copywriter's expertise, professionalism and ability to deliver results. You can also assess their compatibility with your brand and ensure that they have the necessary skills to meet your objectives.

How to Get the Most from of Your Expert Copywriter

Treat your copywriter as a partner in success. Communicate, share your vision and collaborate on content marketing projects.

Use their writing skills to engage your audience and boost brand awareness. Maximize ROI and build customer relationships by leveraging their expertise across marketing platforms like Google, social media, paid ads, email marketing and more.

Treat Them Like a Partner

Even if they are a freelance copywriter, treating them as a partner is crucial for a successful relationship. Here are tips to foster more collaboration:

Get them involved early: They can ask insightful questions and help you brainstorm new marketing efforts.
Provide clear feedback: While you personally may not resonate with the copy, make sure your audience will.
Take advantage of their expertise: Respect their professional opinion to enhance brand awareness and meet marketing goals. This partnership drives project success and boosts brand visibility.

Communicate, Ask Questions and Dream

In my career as a copywriter, the biggest issues arise when the client and freelancer don't communicate well. The client may be unsure about the creative process or unsure why the copy is the way it is. If you don't understand something, just ask! Your copywriter is here to help.

Another issue is that clients usually get caught in the weeds of a project and may micromanage. Let the copywriter do the work and find the best messaging. It's your job to do all the dreaming!

What could you do if your email marketing generated an extra $20K in revenue this month? Could you give yourself a raise if your conversion rates increased, even just by 1-2%?

Projects You Can Use Your Expert Copywriter For

Expert copywriters can enhance your brand's messaging and drive results across various projects such as paid social media, blog content, email and website copy.

They craft engaging social media posts tailored to your audience, create thought-provoking blog posts for organic traffic, and develop impactful website copy that drives conversions. Leveraging their skills can elevate your content strategy and boost the success of your marketing efforts.

Conclusion

Hiring an expert copywriter can enhance your brand's narrative, leading to increased sales. Cutting corners on copywriting can harm your brand and revenue.

My (biased) advice? Invest in expert copywriters for quality and lasting customer relationships. Look for key qualities in their portfolio and communicate effectively. And if you're looking for expert copy services, check out my portfolio.

Frequently Asked Questions

When explaining the cost of hiring a top writer to stakeholders, focus on the benefits they bring. Skilled writers create persuasive content that boosts sales and conversions. Their messages can influence customers positively and attract more people to buy from you.
Expert writers also enhance brand visibility. Their engaging content leaves a strong impact on customers, encouraging repeat business and referrals. To evaluate their impact, you can monitor metrics like website traffic, conversions and customer interactions. Analyzing these helps demonstrate the writer's value to stakeholders.
In essence, hiring a skilled writer is an investment in your business's success. Their compelling content can increase sales, raise brand awareness, and improve your return on investment over time.
Hiring a copywriter can boost sales, engage customers and raise brand awareness. They create compelling content that converts leads into buyers and boosts sales. Copywriters also develop a brand voice that stands out from competitors and resonates with customers.
Monitoring metrics like site traffic and conversions helps gauge the impact of a copywriter's work. Hiring a skilled copywriter leads to concrete benefits such as more sales, better brand visibility, and increased profits in the long run.
To measure the effectiveness of a copywriter's work on your business's growth, track key metrics related to sales, customer engagement and brand visibility. Here are a few ways to measure the impact of a copywriter's work:
Sales: Monitor the impact of the copywriter's work on your sales figures. Look for increases in conversion rates, average order value, and overall revenue. Compare these metrics to previous periods to determine the impact of the copywriter's work on your business's growth.
Customer Engagement: Measure customer engagement metrics such as website traffic, time spent on site, and bounce rate. A copywriter's work should attract and engage customers, leading to increased interaction with your brand and products.
Brand Visibility: Assess the impact of the copywriter's work on your brand's visibility. Monitor metrics such as website rankings on search engine result pages, social media engagement and mentions in online publications. An effective copywriter can help improve your brand's visibility and increase its reach to potential customers.
Return on Investment (ROI): Calculate the return on investment for the copywriter's work by comparing the cost of hiring the copywriter to the resulting increase in sales, customer engagement and brand visibility. A positive ROI indicates that the copywriter's work has contributed to your business's growth.
By measuring these metrics and analyzing the data, you can assess the effectiveness of a copywriter's work on your business's growth and make informed decisions about future marketing strategies.
When looking for expert copywriters, the best way to find and vet them is through a combination of an interview process and portfolio review. Here's how to go about it:
Define Your Needs: Clearly outline your project requirements and desired skills in a copywriter, like industry expertise and writing style.
Search Online: Look for expert copywriters on job boards specializing in your industry. Review portfolios and client testimonials to find the right fit.
Conduct Interviews: Evaluate candidates through interviews. Discuss their experience, process and approach to copywriting. Ensure they understand your project needs.
Review Portfolios: Examine samples of their work to assess their writing style and ability to create engaging content aligned with your goals.
Check References: Contact previous clients for feedback on the copywriter's professionalism, communication skills meeting deadlines, and overall satisfaction.
By combining the interview process with a careful review of their portfolio and references, you can find and vet expert copywriters who are a good fit for your project and have the skills and experience to meet your needs.

Why You Should Hire a $$$$ Expert Copywriter