What Is Copywriting?

A bite-sized overview of copywriting services and how they can impact your business.

If marketing has been a huge hurdle, then you’re likely missing something that successful companies have been using for decades: Copywriter services!

Copywriting definition: Writing or messaging designed to get action from someone. Think of it as “marketing writing.”

Do only large businesses use copywriter services? No way! Solopreneurs and small businesses see great returns by hiring a marketing writer.

If you want to significantly boost revenue, leads and conversions, be like profitable companies and get yourself a copywriter for digital marketing (and print). It’s the copywriter job description to help you achieve your business goals!

Examples of Copywriting Services

Copywriters can be used any time you need to communicate with customers. Let’s talk about specific projects you may want to hire a copywriter for.

Email Marketing

Since email marketing is a direct way to connect with your customers, companies often hire copywriters to craft subject lines, preview text and emails.

When you hire an email copywriter, you can expect improved open rates and click through rates. That means your email campaigns are way more effective and business is booming!

Looking for an experienced email copywriter? How about someone who has helped a client rake in 7-fig sales from one campaign? That’s me! Contact me for services.

Website Writing

Copywriters are also hired to write business websites. While you can elect to undergo an entire website rewrite, you can also use a copywriter to improve your homepage, general branding, site flow and/or sales pages.

Website traffic and conversions can dramatically improve when you use a copywriter. Not only do you have a place for customers to go online, but you have a powerful marketing tool that will funnel leads on autopilot!

Sales Funnels

Speaking of funnels, copywriters can be used for every part of a marketing funnel. That means they can write you social ads, landing pages, purchase pages, post-purchase funnels, abandoned cart series… The possibilities are endless!

Not to mention, a great copywriter can analyze the copy across your funnel and determine where sales and leads are dropping off. This information is helpful to know so that you can fix the issue and start achieving your sales goals.

Want a copywriter to analyze your funnel now? Contact me!

Online Advertising

When you want to connect with the most people possible on your digital ads, hire a copywriter!

Great copywriters are known to reduce CPC and boost other conversions. They use all sorts of tactics to get more impressions and clicks. Plus, if you have keywords, they can incorporate them into the ads without keyword stuffing.

Use copywriters for PPC ads, discovery ads, display and banners, Google ads and more. Want an experienced copywriter who has “been there, done that?” Chat with me!

Print Advertising

Print advertising is anything but dead, but paying for it will kick you in the butt. Since print advertising tends to have high print and distribution costs, you want to make sure the ads you send out are as effective as possible.

After all, getting an underwhelming response on your mail campaign will cost you big time! Put your best foot forward with a print copywriter. Not only will you avoid grammar and spelling mistakes, you’ll also feel great knowing that advanced marketing tactics were used in the copy to ensure you get as many conversions as possible.

Taglines

Yep, big important taglines are also written by copywriters. These projects are usually a collaboration between owners, shareholders, copywriters and branding specialists.

Hire a branding copywriter to help you from the brainstorming stages to the final steps — and everywhere in between.

In Summary

As you can see, the capabilities of a copywriter range far and wide. If you want to grow your business (without having to do all the marketing writing yourself), it’s best to have a reliable and talented copywriter on hand.

On the prowl for a copywriter? Reach out to see if we’re a good fit!