10 Signs You Desperately Need a Copywriter

Not sure if you should shell out big bucks for a copywriter?

Anyone can sit down and write a website, craft an email or create an ad. It may not take too much time or cause too much stress, and you send it out to wait for the results. 

But when you realize that your writing didn’t get the results you want – say significant sales or more leads – you may start questioning whether or not you need a professional copywriter to do it for you.

Is it worth the time and expense? In this article, we’ll review 10 signs that you need a copywriter for your business. 

Now, if you identify with any of these 10 situations, get a copywriter! Copywriting is one of those things where, once you work with a copywriter and see results, you never question paying one ever again. 

10 Signs You Really Need a Copywriter

Check out the list below to see if it’s time that you hired a copywriter to get your projects done and move your business forward.

#1 You Hate Writing

I can’t tell you how many people dread writing, even just a few sentences. As a copywriter myself, this is baffling to me because I absolutely love writing and find it pretty easy to do. However, this explains why there is an overwhelming need for writers (AKA people who are crazy enough to write).

So, if writing is a tedious, boring or stressful task for you, hire someone please! Get the girl who probably enjoyed writing her college papers a little too much… (That’s me!)

#2 You Write Super Slow

If it takes you hours to craft a simple email pitch, that’s doing both you and your business a disservice. You should be spending time on high-impact actions that propel you towards achieving your business goals. 

You should also have professional writing that will get the job done – whether that’s a pitch, a landing page or a funnel. 

Hiring a copywriting professional can free up hours of your time to do something better. More time to spend with your clients, more time for lead gen or even more time for your personal life. 

#3 You Missed the Mark

Does this sound like you? You know what you want to say, but you can’t write it exactly how you want. Or, have you tried writing a sales campaign, but the conversions were pretty underwhelming? You need a copywriter!

Copywriters will take your vision and your goals and transform them into action-oriented messaging that will resonate with your audience. Everything will simply be more effective – which means more sales, conversions and growth for you.

#4 You Neglect Other Tasks

Unless you’re a marketing consultant, most business owners have no real knowledge about marketing. And all the time you spend Googling, learning, researching, writing, designing and executing a marketing campaign eats into your work time. 

Instead of working on your craft, taking on more clients or selling more products, you’re trying to run a campaign based on trial and error.

Repurpose your time for the most important things, and hire a copywriter for your marketing!

#5 You Know Sales Suck

Sorry! If sales are simply not where you want them to be, something is not working. Whether you wrote the campaigns yourself or you hired someone else, the copy is not effective. 

For the sake of your business health, now is the time to hire a talented, experienced copywriter. Rest assured that you are in good hands. Over time, your sales should improve, especially if you hire a copywriter to improve your entire funnel or customer journey. 

#6 You Are So Confused 

More specifically, you’re confused as to how you can achieve your goals. Unsure how to get more website traffic? Unsure why your sales page has a high bounce rate? Unsure why lots of people open your emails but rarely convert?

A skilled copywriter will be able to look at the customer journey and identify problem areas. These problem areas can become project priorities and get fixed rather quickly.

#7 You Are Waiting for a Big Break

Twiddling your thumbs as you wait for someone to sign up for your webinar? Checking your sales stats hourly, waiting for a sale? “Waiting” is a pretty passive way to grow your business. 

Hiring a copywriter, on the other hand, is an active and viable way to grow your business! Copywriters have proven their worth over and over through sales, sign ups, brand awareness and more.

#8 You Don’t Want to Waste Money

Who does, right? But if you’ve been running social ads and paid search without great copy, you may be wasting your money by the day!

And before you go thinking that hiring a copywriter is “money spent,” it’s actually “money invested.” For example, while a copywriter may charge $2500 for an email funnel, you can send that email out for decades to millions of recipients. And if that copy is awesome, you could be making thousands or even millions. 

That’s what happened with a client of mine. They spent about $12K for me to write their Black Friday campaign, and they got $1MM in sales from it. It was their most successful single campaign to date.

#9 You Are Disappointed by Conversions

Even if you have tons of website traffic, the name of the game is conversions. Thousands of website visits that don’t convert to customers won’t grow your business. 

However, when you hire an experienced copywriter, they can analyze the messaging at every step of the customer journey. Maybe your sales page headline isn’t delivering. Maybe how you describe your offerings is too confusing. Maybe your product description needs to be romanced so more people will engage in impulse buying.

#10 You Want to Rebrand

Rebrands happen for a variety of reasons, and it’s important to do it right. Whether you need to recover from a bad experience, or you are taking your business to the next level, a copywriter should be brought in at the ground level. 

They can help you craft mission statements and brand identity. They can create uniform messaging that can be blasted throughout all channels. They are exactly what you need to optimize all customer touchpoints during this critical time. 

In Summary

If you resonate with any of these 10 situations, it’s time to bite the bullet and hire a copywriter. You’ll find that they will become your go-to partner for anything marketing, growth and branding. 

Not sure where to look for a copywriter? I’m right here! Contact me to talk about your projects.