10 Fun Ideas to Get More Sales from In-Store Traffic

If you can just get those customers into your store you’re golden… right? The sales will come once they physically come in, see your products and talk to you personally. You’ll close the sale for sure, because getting more store traffic means more sales.

If only it was that easy! (But it can be with great store signage writing!)

How much of your day is spent casually watching people walk into your shop, look around for a bit, and then you have to awkwardly bid them farewell — even when they didn’t buy anything?! Boosting in-store sales happens when you’ve got awesome store promotional materials with great copy.

Does store signage really help boost sales?

You’re busy managing your store, running the business and dealing with customers who are actually buying from you.

You may think that a portion of shop visitors will just naturally come in, look around and leave… While there definitely will always be non-purchasers, the signs in your store can help persuade more customers to buy.

Think of promotional store signage as extra salespeople. You’ve got someone looking at a product, getting interested and then talking themselves out of buying it. Strategic sales copy on your store signage can give customers soft nudges to pick that item up and bring it to the cash register.

Now, what kind of promotional sales signs are we talking about? Let’s look at 10 really fun ideas to land more sales just from in-store signage alone.

What kind of retail signage will boost in-store sales?

Get creative with what signs and messages you have around your shop. But, the most important thing is that they resonate with your customers and convey how these products are perfect for them!

10 Fun Ideas for Store Signage That Gets Attention

Want to sell more products in your retail store? Add these types of eye-catching retail signs to make your customers love your products and your brand.

1 - Sold-out signs

Instead of rushing to restock the second you run out of product, you may want to have a small sign on the shelf that conveys that this item is a super popular hot commodity. Don’t be surprised if you get customers asking if you’ve got extra product in the back!

Shelf sign example for a sold-out action figure: Some action figures get more action than others! Will restock soon!

This signage copywriting leans into their FOMO (“fear of missing out”) anxiety. If this product is sold-out, it must be a really great product. How do I get that?

2 - Complementing product signs

This one is great when you strategically put multiple types of products together in hopes of up-selling and getting multiple purchases. All you need is a sign with some simple words and arrows that point to complementing products.

Example: Like this? [arrow to the left] Try that! [arrow to the right]

This immediately tells the customer that both of these products will fit their needs. In fact, getting both the products may even heighten the benefits and happiness they get!

3 - “Who it’s for” signs

If you sell tons of items in your shop, you may want to help customers find and choose the right products for them.

Example for facial cream: Great for smoothing fine lines and a more uniform complexion.

Example for the cheapest laptop: Perfect for students who need a compact option for school.

What this does is help customers quickly match with products that they’ll actually want to buy. After all, if customers are aimlessly walking around your shop with no direction, you’ll likely lose their business, or they’ll pick the wrong product. (Eeek! Impending returns!)

4 - How it benefits them

Just like all great sales copy, focus on how the product benefits them. Keep it simple, concise and specific so that they instantly understand what that product does and why they should choose it.

Example for ABC office chair: Sit straight and avoid back pain all day with ABC lumbar support.

This helps the customer picture how the product in front of them will improve their life. Doing this gets them hauling the product out of your store!

5 - Deep benefit signs

Some products (especially in beauty, childcare, health and anti-aging) carry deep benefits to consumers. Such deep benefits may be looking beautiful, feeling young and giving kids the best head start.

Example for shampoo shelf: Turn heads as you walk down the hall.

This type of retail copy plays into a person’s deep desire, making that product all the more irresistible. Deep benefits speak volumes to your customers (as long as it fits your target customers).

6 - Branding signs

If you want customers coming back again and again (and develop loyalty for your brand, rather than a specific product), branding signs are a must. These signs should model your brand voice so that it’s really memorable to customers.

Example for funky/edgy beach hut: Shower for $1. Watch for $2.

You obviously need to make sure your brand voice will appeal to your target audience!

7 - “Setting the tone” signs

These may be similar to branding signs, but they also help “set the tone” for your customers’ experience. These may be placed on the floor, in dressing rooms or near product collections.

Example on dressing room mirror: You look hot.

What this does is helps customers feel how you want them to feel. If you want customers to feel super good in your clothes so that buying them is a no-brainer, boost their confidence and heal those pain points.

These signs could even set the tone for a major adventure ahead! If you own a dreamy candy store, place a floor mat at the front of your store that gets kids excited. Sell them on the experience of your store.

8 - Instagram-worthy store signs

Appeal to your younger customers by creating signage that screams, “Share me on Instagram!” This is not only memorable marketing, but now you’ve got that sign doing passive marketing all over the Internet.

Example for a coffee shop: You. Me. Coffee? (perfect for your crush to see!)

Now, viral Instagram-worthy, shareable signage copy needs to be totally on point. But, it adds a whole other element to the retail experience.

9 - Urgency signs

Building urgency gets more customers feeling the pressure to buy now, rather than stopping in next week… if they remember. Along with traditional sales signage, add a sense of urgency to your retail signage copy.

Example for sweater sale: 40% off ends today!

Urgency gets you more sales from excited and on-the-fence customers. Lean into that FOMO anxiety!

10 - Holiday and event signs

Now, you may already have existing holiday marketing campaign copy and signage, but a holiday or event is the perfect way to boost more sales in a logical way.

Example for small cash register items: Super cute last-minute stocking stuffers!

Think about how people buy for different holidays and events. What do your customers need to get done to check off more things on their to-do list? For more information about how to boost sales with holiday marketing copy, click here.

You’ve got the ideas… Need a promotional signage writer?

It’s one thing to want the retail signage, but it’s a whole other thing to successfully write store signage copy!

I’ll do it quickly, efficiently and effectively - all tailored to your brand and the customers you want to reach. Contact me to get a great retail signage writer!