Pros and Cons of Implementing an Email Marketing Campaign
Everyone else is doing it… so should you?
It seems email marketing campaigns aren’t going anywhere. In fact, they’re everywhere, right? You open your inbox and probably just delete all those promotions, email ads and campaigns.
There’s no doubt we’re numb from email marketing… but we’re numb from bad email ads. Bad email marketing is an afterthought. They’re filled with spam words and broken promises. Plus, they get annoying rather quickly. Bad emails are notorious for bad copy tactics!
But many businesses make bank on email marketing campaigns. They just sit back and watch passive income come rolling in. Let’s go through the pros and cons of setting up an email marketing strategy. Then, you can decide if it’s right for your business!
Pros of Email Marketing Campaigns
There are so many reasons why you should have an email strategy in your marketing plan (and not just a monthly newsletter with updates).
Low Cost
A DIY boss could get an email campaign going for very cheap, compared to other digital marketing options. Hosting your email program usually requires a monthly subscription from sites like MailChip or Constant Contact.
But, unless you’re a professional marketer, you likely won’t write an email campaign that’s optimized for the most sales. An email marketing writer can get you way better conversions!
Even the cost of email marketing services can be pretty cheap compared to the ROI you get from email sales.
Huge Potential
Man, if you’ve got a product or pre-created service that you want to sell, email campaigns are the way to go!
While you may have to pay more as your email subscriber list grows, a great email marketing strategy will be making you great money. Companies make millions on email marketing programs, and you can too!
Set It and Forget It
Once you’ve got the email copy, design and schedule set up in your email software, you’re done! It runs on its own. Talk about a time-saver.
It runs while you sleep, while you vacation, while you transfer more and more money into your bank account.
Minimal Information Needed
You don’t need a lot of customer information to get people on your email list. All you need is their email, but having their name too makes it personal.
Other forms of marketing require all sorts of information. Plus, you may have to pay to access that information.
Potential customers just need to sign up on your website to get your emails — and boom! The list is growing.
Easily Scale from 10 to 10,000
What other type of marketing allows you to scale like this?! Definitely not in-store marketing!
That’s why email marketing for E-commerce, soloprenuers and courses are so great! It’s all about growing your list and giving customers really valuable information right in their inbox.
Automated, Passive Income
Grab the beach chair and margarita because you make money while not working!
Successful email marketing campaigns can level-up your business.
Have more time for passion projects or expanding in other areas of business. Support the lifestyle you want with a comfortable income and better work/life balance.
Test for the Best
Email marketing is a skill. But luckily, you don’t have to invest a ton and be limited in making improvements.
Every business can (and should) test their subject lines, schedules and email copy. Testing allows you to see which emails get the best open rates and conversions.
And unlike sending direct mail ads to print, you can easily make email improvements whenever you want.
Customers Want Them
Don’t most people just delete sales emails?! (Yes, they delete the bad ones that have no use to them.)
The problem is that once people sign up, they get disappointed about what you’re offering or aren’t compelled to even open your emails.
You can’t put emails on your list without people consenting to it. So, your customers must opt in to get marketing emails!
Emails are the perfect opportunity to wow your customers, stay on their mind and bring value direct to them.
Convenient for Customers
Emails make it so easy for customers to access your offers and/or save the emails for later.
They don’t have to clip a coupon or be sitting at the right bus stop to see your ad. They’ve got it right there on their phone!
Cons of Email Marketing Campaigns
Email marketing sounds perfect, but execution of a great email program is difficult.
Competition from All Fronts
Between staying subscribed, opening your emails and seeing 100s of email promotions per day…
Your emails need to stand out from everyone else, starting with the subject line. What can you put in that subject line that gets clicks?
One tip: Sign up for competitor email lists to see what they’re doing. Then, make yours better. Want help? Contact me for email marketing copywriting services!
You Need People on Your List
As mentioned before, you can’t steal people’s emails and get them on your list. Every subscriber has to voluntarily sign up to see marketing emails.
How to Acquire Voluntary Email Subscribers:
Have a popup on your website
Offer a freebie
Host a contest or giveaway
Promote on social media
Give an “invite a friend” incentive
Easily Deletable
Just as quickly as you pop up in their inbox, all they have to do is click “move to trash.” Bummer!
However, optimizing your email copy can get better open rates and conversions. Learn more about why you should hire a marketing writer.
People Unsubscribe
Ugh! People choose to unsubscribe to your emails! Goodbye customer…
Did you annoy them? Did you post too frequently? Are you not targeting the right customers?
While, ideally, everyone would stay on the list, unsubscribes are not always a bad thing. See how unsubscribes help your marketing efforts.
Email Marketing Services to Consider
Setting up an email marketing campaign is a big deal that requires a lot of thought and strategy. But luckily, there are professionals who can help!
Email Marketing Copywriting Services
Hire a freelance email copywriter to work with you 1-on-1. Your emails will be highly customizable, original and optimized to get you better conversions.
Email Marketing Manager
Once the emails are written, an email manager can get them all set up and scheduled. They may even analyze conversion rates and pinpoint areas of improvement.
Email Marketing Agencies
Agencies can provide more well-rounded services than a single freelancer. They may do the copywriting, design, implementation, execution and monitoring all in-house. However, you may not have complete control over your emails.
