FG Funnels Pricing: Cost Analysis for Small Business Owners
As an active FG Funnels customer since 2022, I’ll shed light on FG Funnels pricing… and if it's worth the cost.
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Most SMBs don’t have the ability to invest hundreds or thousands per month like the big guys.
However, once you choose certain business software, many business owners feel “stuck” with what they’ve already chosen. So you have to make the right decision from the start!
For the most up-to-date FG Funnels pricing, see their plans and pricing page.
If FG Funnels is one of your top contenders for email marketing automation software, this article is meant to help you make a final decision about purchasing it (or not).
I’ll weigh the cost to benefit of choosing FG Funnels, especially since I’ve been using the platform since 2022. I’ll hit on FG Funnels pricing per month, per year and how it compares to other competitors you might be considering.
And aside from the actual cost of FG Funnels, I’ll also talk about the true amount of value FG Funnels provides.
If you need more information about what exactly is included in an FG Funnels subscription, check out my FG Funnels review.
Why Is It So Important to Talk About FG Funnels Pricing?
FG Funnels caters to small and medium-sized businesses (SMBs). As a small business owner myself, I completely understand how cost conscious we are with our investments, especially since we don’t have the cushy budget of larger companies.
Let me break down why it’s so important to talk about FG Funnels pricing.
FG Funnels claims to be an “all-in-one” automation software that can replace the cost of several essential business tools. So, you’d hope that you can indeed save money by purchasing FG Funnels versus other, disjointed tools like email software, website hosting and automation software.
FG Funnels is a lesser-known brand compared to the top dogs. You may be wondering if using a smaller company is a risk. Is it wise to go with a smaller player? Does it integrate well with the tools you need? How do you know this company will stand up against the leading options?
A tool like this needs to make you money. After the monthly costs (or annual costs), you need to be churning a profit by using the software. However – unfortunately – you may not know if you’ll be profitable until you’ve already set up your entire account and started using it in your business. So any forewarning from existing users is helpful (and that’s coming here).
Once you choose a business tool like this, it’s a pain in the butt to switch. That goes for any business tool that you use. You invest in a tool (e.g. Quickbooks, Leadpages, etc.), spend time using it – and then if you want to switch – it’s a whole, grueling switchover that costs precious time and money.
The bottom line? You want to make the right decision from the start – because the time commitment and ongoing costs can eat away at your bottom line (and your sanity).
How Much Does FG Funnels Cost?
For the most up-to-date pricing information, visit the FG Funnels pricing page.
Before we get into the numbers, it’s important to remember what you’re actually getting with FG Funnels. It’s marketed as an “all-in-one” tool to replace having to purchase these tools separately.
What Is Included in an FG Funnels Subscription
Website and Landing Page Creator: This is comparable to hosting your website on something like Squarespace or purchasing a landing page creator like Leadpages.
Funnel Creator: This is comparable to a tool like ClickFunnels, which involves the complexities of ensuring multiple tools can interact with your funnel tools.
Automation Creator: FG Funnels offers automation to send emails, grant course access, send reminders and more. Depending on the goal, comparable automation tools would be something like ActiveCampaign, HubSpot or Klaviyo.
CRM: If you’re looking to maintain customer relationships, the FG Funnels CRM is comparable to tools like Salesforce, Zendesk and Hubspot.
Online Course Hosting and Creation: This is comparable to Kajabi, Thinkific and Teachable where you can host your online course and track student progress.
Email Marketing and Campaigns: If you need to write, design and build your emails – as well as create campaigns and analyze metrics – FG Funnels is comparable to ActiveCampaign, Mailchimp and Constant Contact.
Email List Management: This includes tasks such as housing email addresses, segmenting your contact list and more. FG Funnels is comparable to email management tools like Mailchimp, HubSpot and Constant Contact.
Scheduler: This is comparable to appointment schedulers like Calendly, Zoom and Acuity.
Social Media Marketing and Scheduler: This is comparable to social media tools like Later, Sprout Social and Hootsuite.
SMS Marketing: FG Funnels’ text-based marketing feature is comparable to the functionalities of Mailchimp, Klaviyo and Constant Contact.
Customer Correspondence: You can manage customer messages right within the FG Funnels software with features comparable to Salesforce, Zoho CRM and HubSpot
Lead Pipeline Tracking: If you want to track and analyze how leads move through various marketing pipelines, FG Funnels includes capabilities comparable to tools like Monday, HubSpot and Zapier.
Want more details about these features? I explain these in depth in my FG Funnels review.
You can also check out each of these features with an FG Funnels demo, which is on-demand and super convenient.
FG Funnels Pricing Per Month
The current price of FG Funnels is $129 per month (normally $149 per month). This pricing includes all of their tools, with the exception of the number of email and text contacts you have. That is an additional monthly cost.
For example: I pay an extra $20 per month to maintain a list of up to 5000 contact points. Then, if I grow my list beyond that, pricing increases to $35 per month.
See the most up-to-date FG Funnels pricing per month here.
FG Funnels Pricing Per Year
As with most subscription-based tools, you can see a cost savings of $351 per year if you go with the FG Funnels annual pricing plan. The yearly cost of FG Funnels $1197.
I opted into the annual pricing coupled with the monthly price to maintain my list of contacts.
My small business pays FG Funnels $1197 per year + $20 per month, which equates to $1437 per year in total.
What is that as a monthly expense? $119.75 per month for all their tools in one!
Overview of Cost-Savings and Discounts on FG Funnels
As always, check the FG Funnels website for current discounts and promotions if they are available. However, I want to highlight a few ways in which FG Funnels customers can save money.
FG Funnels Savings Compared to Competitors
If you’ve been shopping around for business software, you probably have already realized that you cannot get all your marketing, CRM and automation tools for only $119.75 per month.
If you haven’t shopped around that much, here’s a spoiler: Many tools offer one or two functionalities, and you have to piece all these tools together, which will equate to hundreds or thousands per month.
This chart was pulled from the FG Funnels website. Click on it to view it at the source.
Source: FG Funnels
Here’s the reality…
I pay $119.75 per month for a software that lets me create landing pages, build a website, design and send emails, monitor campaigns, create and post to social media, track lead pipelines, create funnels, automate these workflows, host my online course, schedule meetings, manage my email list and communicate with my customers.
All for $119.75. Which includes my add-on service of $20 per month. From what you’ve seen out there, can you beat that?
FG Funnels Savings with the Annual Plan
Like I mentioned before, you’ll see considerable savings ($351) if you sign up for an annual plan.
And in reality – even though FG Funnels has a great real-person support team – you need to give yourself several months to see how it all shakes out on the platform. The actual onboarding or transfer to FG Funnels is actually very fast, but it’s wise to let the platform perform for several months before determining its full value.
However, even if you opt in for the monthly option, FG Funnels has no contract, so you can cancel at any time.
FG Funnels “Founding Member” Savings
Another thing to note: The $129 per month/$1197 per year FG Funnels pricing is what they call the “Founding Members Unlimited Plan.” This is lower pricing that is grandfathered in until they hit a certain number of customers (in this case, 3000 customers).
At the time of writing this article, it seems there are less than 1000 customer spots left, and pricing is projected to increase once they fill all their spots.
What You Save with FG Funnels
We’ve talked about the cost savings with FG Funnels, but what about how FG Funnels stacks up to competitor tools you may be considering? Plus, what are you saving (or gaining) in regards to the true value of FG Funnels?
To put things in perspective, let’s compare FG Funnels pricing to a few key competitors.
FG Funnels vs. Kajabi
FG Funnels has a nice pricing breakdown chart if you want to compare FG Funnels pricing to Kajabi pricing. Here are a few notable differences in price and features.
FG Funnels Pricing and Features: $129 per month (or $1197 per year)
Unlimited funnels
Unlimited websites
Unlimited domains
Unlimited landing pages
Unlimited online course hosting
Unlimited users/team members
Plus automations, scheduling, invoicing, social media planning and pipelines
Kajabi Pricing and Features: $149 per month ($1428 per year)
1 website
1 domain
Unlimited landing pages
3 courses
1 admin user
No pipelines, automations, custom branding or calendars
FG Funnels vs. HighLevel
One of the perks about both FG Funnels and HighLevel is that they offer a suite of tools as “all-in-one” platforms. However, there is a noticeable difference in pricing between their unlimited plans.
FG Funnels Pricing for Unlimited Features: $129 per month
HighLevel Pricing for Unlimited Features: $297 per month
FG Funnels vs. ClickFunnels
Check out the pricing breakdown chart to compare FG Funnels and ClickFunnels.
In the case of ClickFunnels, you have the option to choose a lower-priced starter plan or the pro plan. Both plans offer some unlimited features, but the higher-priced plan is obviously superior to the starter.
FG Funnels Pricing for Unlimited Features: $129 per month
ClickFunnels Pricing for Largest Amount of Unlimited Features: $297 per month
FG Funnels vs. Kartra
Check out the pricing breakdown chart to compare FG Funnels and Kartra.
Like FG Funnels, Kartra offers some unlimited features such as unlimited landing pages, courses and email sequences. They also offer a calendar feature that is comparable to FG Funnels. Kartra does offer automation features, but it is only available in its higher-priced plans. Here is how FG Funnels pricing compares to Kartra.
FG Funnels Pricing for Unlimited Features: $129 per month
Kartra Pricing for Unlimited Features: $137 per month (for 12 months), then $229 per month
In Summary
While I can’t make any decisions on behalf of your business, I hope this FG Funnels pricing article provides you with some clarity to make a decision.
For me, the FG Funnels’ support, ease and simplicity of having all my business tools within one platform is priceless. In total, I pay $1437 per year (all in), which is a pretty reasonable investment.
I highly recommend that you learn all you can about FG Funnels ahead of purchasing it. For a very in-depth review of FG Funnels features and capabilities, check out my review here. Otherwise, if you’re ready to purchase, go ahead and pick the best plan for you.
