Online copywriting course for the DIY Boss
Not all business owners want to pay someone else to write their copy. If you’re that kind of do-it-all boss, then take an online copywriting course so you know how to write copy to unlock more business growth. The other plus: You won’t have to waste time Googling how to write copy!
Are you actually a writer by trade? If so, see my Comprehensive Copywriting Academy review for writers. This post contains affiliate links, I may receive a commission via purchases made through these links.
Huge companies like Nike, Apple, Kate Spade or Toyota use copywriting all the time… How do you think they got so big, anyway? Copywriting is messaging that makes businesses more money, gets them more conversions and gets customers doing what they want.
While you’re likely not at the level of Nike and Toyota, you may be thinking about doing your brand copy yourself. That’s fine, but be careful not to mess it up! Amateur copy can make you miss out on big revenue.
Pros & Cons of DIY Copy
It’s really common for start-ups to try to do everything in-house. So, if you’re caught between hiring a copywriter or tackling it yourself, let’s talk pros and cons.
DIY Copy Pros
Costs less to write your own copy.
You can write it and revise it all on your own time.
You know more about your industry.
Great chance to develop a really great skill.
DIY Copy Cons
It will eat up a ton of your time.
If you write bad copy, then you may go months without cashing in on more sales and leads for your business.
High quality copywriters cost money (and it’s not cheap)!
Other parts of your business may suffer since you’ll be dedicating your time to brand messaging.
Whether you get copy done by a pro or learn it yourself, great copy boosts sales, leads, subscriptions & customer base!
So, where are you at in the DIY-copy-or-not decision?
You’re like… “Someone write for me!”
Want a professional copywriter to work on your branding right now? Learn what makes a great copywriter so you don’t blow your money on Joe Schmo writer.
Need a copywriter like… right now? Hit me up, and we’ll get started on your next copy project.
You’re like… “I want to do my own copywriting.”
Okay. I admire your ambition! I took online copywriting course that absolutely changed my career! I took Filthy Rich Writer’s Comprehensive Copywriting Academy course, and it was the best career move I made.
Comprehensive Copywriting Academy Course Overview
This course is comp-re-hensive! Sign up for the free training video for a formal, detailed overview of the course. Even if you don’t end up taking the course, there’s actually some good copy tips in there, so it’s worth a listen. But anyway, here’s a quick look at what students get in the course:
How to write copy for all mediums (digital and print)
Monthly coaching calls so you can keep copy skills fresh
How to write to keep clients coming in every month
Feedback and support from CCA coaches and students via a Facebook group
How to market your business online, networking and social media
How to pitch clients and nail pitch calls
Access any new lessons, courses and videos for life at no additional cost (So like… continuing education no matter when you signed up!)
Yes, the course is actually tailored to writers, but DIY business owners can learn exactly what copywriting professionals learn. It’s up to you, but I thought I’d share! (PS: I was once a non-copywriting professional myself. I was a Registered Dietitian and professional dancer… but then I saw vast opportunities in copywriting).
A lot of people spend hours searching for the best copywriting courses. But if you’re like me, the free training video will prove that CCA is more comprehensive than any others out there.
